Crisps and Conversations

I’ve been a bit of a sceptic about interactivity and FMCGs. Most of the time they just create digital litter.

Maybe it’s just because I’m a big fan of crisps. But Walkers seem to be doing some peculiarly interesting things around conversations and their brands.

Firstly the brilliant ‘Do Us a Flavour’ campaign. (If you’ve not seen it, they’re getting people to submit new flavors of potato chips. If you submit the winning flavour you get £50k and a 1% share of the profits from the new flavour).

The site’s got a lot of shortcomings. It doesn’t handle duplicates at all well, and the searching isn’t up to scratch. But it obviously doesn’t matter that much to people: 130,000 pages of entries – 6 to a page – gives almost 800,000 flavours submitted. That’s bloody incredible.

But they deserve it. They’ve built the campaign around a great question. A superb conversation starter. I’ve ended up two or three times now in conversations where people have got really excited about coming up with interesting new and bizarre flavours of crisps. And debating what would actually sell. What’s likely to win. Etc. etc. etc.

It’s a brilliant user generated content idea becuase anyone can do it. You don’t have to have any technical skills whatsoever. It’s just about imagining something. And something that almost all of us will have an opinion on whether we’ve thought about it before or not.

Once the submissions round is over. They’re going to manufacture the judges favourite top 6 flavours and let the public choose which of them wins. Generating trial / sales and driving even more conversations. As a genuinely integrated campaign I think it’s quite brilliant.

And now they’ve re-launched Monster Munch crisps. But they’ve not made a new version. Instead they’ve reverted to the old one.

monster_munch

What’s so clever about this is that they’ve tapped into a conversation that’s been going on for decades amongst crisp fanciers. Everyone knows that the old Monster Munch were bigger. They were ‘the biggest snack pennies can buy’. And they had really cool big monsters advertising them. It’s the kind of thing that pops up in those terrible ’50 reasons why things aren’t as good as they used to be’ nostalgiawank TV shows.

Anyway they’ve made them like they used to be again. And I love the ‘old’ flash on the top corner of the pack.

And if you’re wondering how big they are now. This is how big…

monster_munch_10p_size

Apparently there’s a new website coming soon too. I’m not holding out a lot of hope for it being the next brilliant thing online. If they follow the normal FMCG template it’ll be all about the monsters. Maybe some flims? Perhaps embeddable / sendable monsters? Monster games? I hope they do something really nice though. Building on what they’ve done so far.

And just in case you don’t remember the original Monster Munch monsters from the TV ads…

I Haven’t Got Anything Interesting To Say Today

I’m almost ready to write something marginally profound. But my brain’s a little too tired to pull it off, so I thought some of you might like this instead:

I was going to say how it reminded me of Zip-a-dee-doo-dah but without the Acid House connotations, then I found this clip on YouTube and realised that the Nathan Fake video is way less fucked up…

The Finest Sweatshirt in the World?

I bought me one of these Nike x Loopwheeler AW77 sweatshirts:

From the Nike 1948 store in Shoreditch.

I’ve been wearing it for 3 days straight. And I can’t take it off. It truly is the finest sweatshirt I’ve ever owned. I don’t normally get like that about clothes. And I loved it without hesitation before seeing the video (in case you were wondering).

Another bonus point for YouTube! It’s completely bonkers that I can find a video of my new favourite item of clothing on the web.

Hang on Tight!

Artist Kenny Irwin posts under the name perfectlymadebirds on Flickr. His photos and their descriptions are totally amazing. I found myself getting sucked into his weird universe for more time than is strictly acceptable for someone on the right side of the mentalist line.

I’m not going to say any more, I’ll only spoil it. I’ll just suggest a couple of ‘drop-in points’…

And do make sure you read the descriptions, it really helps to contextualise things.

Once you get into Kenny’s art, like I have, you’ll want to head over to www.redbubble.com to buy some of his artworks as prints.

p.s. He also has a great collection of eyes (including these glass Cat and Goat eyes).

Flickr Unleashes the Might of the Animated GIF

I just went to enable Flickr Stats so that I could see what’s been going on in my world of photos. And imagine my surprise and joy when the ‘processing stats’ page threw up an assortment of the finest in old-skool animated giffery…

This page:

flickr

Offered up this:

And this:

And this:

In rotation.

But it made me wonder… I get the joke. Some of the people I know would get the joke. And lots of the folk on Flickr would get the joke. But what happens to the people who don’t get it? Does it matter? If you were a ‘design’ person who didn’t get the reference would you just think it was a bit of duff design. Or would you even notice? Or does everyone get what Flickr are doing? Or am I thinking too much again?