David Elsewhere and Motorola
Here’s a new thing that Poke have just finished. Well it’s not completely new. It’s taken a bit of time to get out into the world for various reasons. in fact some of the very eagle-eyed amongst you might have noticed that I posted some of these clips once before - then they vanished 
We spoke to Motorola about how they could do something that was a kind of hybrid between content and product demo (I blogged a couple of other examples that cropped up during research phase). Anyway they liked the idea and wanted us to create something a little different.
These videos are what we ended up with. In each one of them David Elsewhere ‘illustrates’ a key feature of the phone in a way that only he could…
The clips are totally new to YouTube (I just posted them right now) so don’t be surprised if they’ve had 3 views each - maybe they’ll never get more than 3 views. Who knows?
ModeShift: feature that allows you to switch between music and phone mode in one click
Camera: it should be obvious what a camera is
HapticTouch: A thing that makes it feel like there’s buttons, but there aren’t really…
CrystalTalk: for clear voice calls
The phone can be found here: http://direct.motorola.com/hellomoto/rokre8/
There’s a YouTube channel that contains all the clips here: http://www.youtube.com/user/motopoke. Or the official Motorola site is here (containing higher quality versions of the videos if that’s your bag).
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8 Responses to “David Elsewhere and Motorola”
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first time I’ve seen these cookies, excellent stuff - fresh work coming straight outa pokeville._)
hold up.
long TV ads from Poke. I can here the phrase ‘ agencies are blurring boundaries’ at a conference some where in the future. I like it.
Um. Am I allowed to play the ‘content’ joker card here?
Nah. Thought not
Loving it, Iain. Content eh? Future, innit. I’ve pimped it on thisisanad.com
http://www.thisisanad.com/this-is-an-ad-for-motorola-2.htm
David Elsehwhere - excellent choice, sorta techie/cool. Yeah content - My kids will love it. Viral.
Brrrrap Brrrrap (apparently)
nice. its definately trumping the paper manual approach. is that your Simon giving it the Crystal Talk shout out?
I liked spike’s version from a year or two ago.
http://www.youtube.com/watch?v=KICj3g_e7L0
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