Last week I got given this flyer for Walk to Work day. Now I’m all for walking to work days, they’re a great idea if you ask me.
But these flyers were being handed to people who were walking to work. On Walk to Work Day!
Definitely a case of going after the ‘low hanging fruit’. I bet they were really pleased with their results: “yes boss, almost 100% of people we gave flyers to walked to work”.