Ah man. Sometimes you can’t help but link to one of Seth’s posts. It feels a bit lame and boring because everyone reads his blog anyway (don’t they?). But sometimes he kicks you in the metaphorical gonads with one of those, clever, concise, seemingly blindingly obvious posts.
This time it’s a list of ways to write like a blogger. He’s making the point that writing like a blogger can be a very good thing in business writing.
But the brilliant thing about the post is the funny aftertaste that it leaves. Suddenly you realise that what he’s just talked about is how you should write your blog, not necessarily how you do. Damn him :-)