The Art of Sneaker Cleaning and Sneaker Cleaning Products

Sneaker Freaker

I’ve veered into silliness with trainers a few times, going out of my way to find them, spending too much money on them and hoarding them badly. I’ve always known that I wasn’t a real sneakerhead though. And I had that confirmed to me when I checked this article oncleaning your kicks @ Sneaker Freaker. If you’ve got dirty old shoes that you’d like to bring back to life there’s some good tips in there.

But what really made me realise what an amateur I am in the sneaker world was the Jason Markk site. Jason apparently makes the ultimate sneaker cleaning fluid – well someone has to. And I like the fact that it’s being done by someone that’s so single minded.

From their about us page:

We make premium goods and accessories for the sneaker boutique market. Our goal is to fulfill the needs and wants of today’s sneaker consumer by offering innovative, high-quality products and accessories. Our mission is to become the most widely recognized and trusted sneaker product and accessory brand in the world.

I’d hazard a guess that anyone who loves their sneakers will love someone who has made it their mission to create the ultimate sneaker products. Would you rather buy a product from someone who really seems to get how important your shoes are? Or Unilever?

Obviously post-sale the product has to be totally excellent too. The product is being put on shoes that are worth way more than money to their owners – just one story of a pair of 1 of 20 AF1s heading south could ruin the reputation of the brand in such a small niche market.

At first I scoffed about their limited edition cleaning sets. They look great and they’re definitely embedded in trainer culture. But then I thought about the kind of people they’re aiming at – and perhaps more importantly where the product is going to get sold. It’s not going to be in a local hardware store is it? If you’re paying $20 for a plain bottle, or much more for a fancy limited edition set you’re only going to see it in boutiques and high-end trainer stores. Where the packaging and legend around the product become super important.

This kit is limited to 1 of 600.

Now all I need to do is find a UK outlet ;-)

4 thoughts on “The Art of Sneaker Cleaning and Sneaker Cleaning Products”

  1. Yeah but it’s actually a pretty useful product and I think it will become quite popular. That is a strange occupation to devote your life though.

  2. Best way to clean your shoes?

    A soap called GoJo. Automechanics use it to clean grease and stuff off their hands. The stuff is amazing.

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