Scamp asks the $6m question:
Most above-the-line creatives claim that most digital creative work is poor, and they will be able to do it much better, when they’re asked to. However, my question to above-the-line people is… do you actually want to?
Did you come into this business to sell, by any channel necessary?
Or did you come into it to make ‘films’, and quite frankly you’d rather someone else took care of the banners, just like they take care of the DM?
EDIT: just to clarify, this poll is ONLY for people who aren’t already in some way digital. As Scamp rightly points out in the comments it’s not a poll for us digital types – I haven’t voted and neither should you if you’re already in the biz.
Be really interesting to see how it pans out…