Sony’s RecYou
There’s been mutterings of recyou.jp around for a few days.
It’s a very slick Japanese flash site for Sony Walkman. It’s quite hard to navigate your way through it, I managed by trial and error rather than a knowledge of Japanese. Basically you can upload a photo and it animates you in time with music. Your animated head can then be used / displayed in various ways.
Here’s my RecYou head:
My RecYou Head from iaintait on Vimeo.
Scary huh?!?
It was made from this photo (just this one photo, no other information at all - that’s the amazing bit):
Pretty damn impressive technology and the site’s got some very slick presentation. I can’t really comment on whether I think it works from a communications perspective because of the language and culture gap. Here’s a video showing what they’re doing in terms of guerrilla projections.
That music really does my head in though…
My suspicion is that it’ll win a few awards for it’s craft and technical wowness.
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I’m going to have to keep my eye on job listings...
Oh, well done for figuring out the upload process - I was too scared. Talk about Uncanny Valley!
I love how it puts a walkman around your neck and then places you inside a walkman. Now if you play that clip *on* a walkman you’ll have three levels of recursive branding insanity.
[…] Paint, Balls, Play-Doh and the super cool RecYou comes this - a new spot for the Walkman phone. Liking a lot of stuff Sony is doing these days comms […]