I did my talk about ‘10 Reasons that Digital is Better than Advertising‘ again the other day. I enjoyed it, and I did feel that bits of it are true. But at the same time it also felt a bit futile,
It was never designed to be an important presentation, more a bit of fun with a couple of personal observations and musings in there.
Thankfully Idris Mootee has made the important points in the debate much more clearly and concisely over at Innovation Playground. If you’re interested in the whole debate about who’s going to rule agencyland in the future it’s well worth a read, there’s some really interesting scenarios and thoughts in there.