Social Networking Invitation Tips

Tim O’Reiley gives some good concise (much-needed) advice on Social Networking invitation etiquette.

I remember when people first started using email, and there was a flurry of publications on “netiquette,” the etiquette of how to use email. Social networking is at that stage now. There’s been a lot written about the potential for future embarrassment from photos or videos published on Facebook or MySpace, but I am focused on a humber bit of social networking etiquette: the proper use of invitations.

The main bit of advice seems to be: ditch the default invite message and write something about why you should be connected. It’s not rocket science, but from my experience it did need to be said. He probably says it better though.

O2 doesn’t support Macs, but does have the iPhone. Odd.


I wonder how that might change O2s policy on not supporting Apple Macs.

I had a very odd conversation with someone in O2 customer support the other day where they told me that they didn’t support Macs. Apparently, according to the lady I was speaking with, they only support Hewlett Packards. Which I thought was strangely cute.

So I actually wrote a letter (like on real paper!) to O2 pointing out that this might not be a clever thing if they’re going to be stocking the iPhone. But sure enough I got a reply back saying that they don’t ‘fully’ support Macs

we don't support macs

The letter was nice…


But in my experience the actual support people simply said, “no we don’t support macs” and that was the end of it.

It would seem a little odd to be making lots of noise about working with Apple and the iPhone, yet at the same time not supporting their products in the same way they support PCs…

If you want to see the full contents of their letter…

Page 1.

Page 2.

This Mix Album Is Good (Real Good)

I got a mix album today that is quite exceptional. It’s rare that a DJ mix gets me excited these days, I’ve heard a lot of them over the last 18 years or so, and they generally stopped being remarkable to me a while ago. The odd one tickles my fancy, but they tend to all become a little introspective and are generally compiled for an audience of likeminded musos (which is fine if you’re into that exact sub-genre of click-house or nu-wiggle or whatever) or alternatively they end up sounding like a ‘how cool is my record collection’ know-it-all-show-off-a-thon. Or, oftentimes, just a commercial Ronco-esque Jive-bunny megamix.

But to my jaded ears this is the most sublime and awesome mix I’ve heard in a long long time.

I was going to just link to it and say, get it now! And then I realised that it’s not officially released for over a month. Which made me feel guilty. I shouldn’t have it. And I shouldn’t have heard it. BUT IT IS AMAZING! And I can’t wait for a month to share it with people.

So on the one hand I pre-ordered it from Amazon. Which will make sure that the artist(s) get rewarded somewhere down the line (hopefully). And on the other hand I’m banging on about how good it is, which might mean that someone else buys it too (maybe).

Dj Kicks: Mixed by Booka Shade

Booka Shade - DJ kicks

Any mix that manages to make sense of Aphex Twin, Yazoo, John Carpenter, Bridget Bardot, Carl Craig, Heaven 17, Ben Westbeech and the Streets is pretty impressive in my book (the tracklist is on the Amazon page). But not only does it make sense of it all, it makes it sound like it was meant to be.

If you want to know more about Booka Shade and hear some of their productions and stuff, head over to and check out: – they’re basically a couple of massively influential producers out of Berlin who came up with a track called Body Language a couple of years ago. For me it’s one of the standout dance tunes since 2000.

And once you’ve heard that, I can share with you another ‘Silly Moment in Techno‘ (from a Booka Shade live show)…

Marc Ecko’s Latest ‘Stunt’


Marc Ecko, he of ‘Tagging Airforce One‘ fame, has come up with another big noisy stunt.

He’s bought a baseball for 3/4 million dollars. It’s a controversial baseball. It’s the ball that was hit by some dude (Barry Bonds) who got 756 home runs (which is a record). But rumour has it he’s on ‘roids so there’s lots of debate around the legitimacy of the record in the US.

So Ecko has a newsworthy baseball. And in his words he’s going to “democratize the ball”. Basically visitors to can vote for what they want to happen to the ball.

  • Stick it in a museum
  • Stick it in a museum with an asterisk on it
  • Or blast it into space

So far 1.5m votes have been cast. And lots and lots of people are talking about it, online, in the press, on TV, and all the other places that people talk about sports (and marketing and culture).

The San Francisco Chronicle report:

“He’s stupid. He’s an idiot,” Bonds said. “He spent $750,000 on the ball and that’s what he’s doing with it? What he’s doing is stupid.”

And they go on to say:

Bonds’ issue with Ecko was not that one of the three choices on the 756-ball ballot is sending it to Cooperstown branded with an asterisk, an implication that his record is tainted by alleged steroid use. Bonds merely suggested the guy could have found a better use for three-quarters of a million large.

I’m not so sure. As the guys over on the Fallon Planning Blog rightly point out, $750,000 don’t get you all that much coverage in the US. And the website looks like it costs peanuts.

Based on the number of votes cast, let alone the PR impressions that he’s had across the US (and the wider world). That ball wasn’t such a stupid investment after all… (But as Igor just pointed out to me Mr Ecko could have tried to do something actually good with the money like cure AIDS, which is true also…)

Blogger Outreach Code of Ethics

So near yet so far…

I was really getting on well with this Blogger Outreach Code of Ethics – Take 1 from Ogilvy’s 360 Digital Influence Blog. It seems to have some decent principles that make sense whether I’m wearing a blogger hat or a marketing hat (which is nice). They’re asking for comments and are going to refine the thing (and, by the sounds of it, share the refined version at the end) which is great. But then I got to this bit at the bottom:

While you don’t need to use your name in commenting, please identify yourself as a blogger and/or as an agency representative. Also, feel free to repost the current draft of the Code of Ethics on your own blog and solicit feedback from your readers (just give us a link back so we can follow the conversation too!). If you have any questions, or want to share an opinion privately, please feel free to contact me at [email protected] and Alison Byrne Fields at [email protected]

For some reason it just made me feel a bit icky. I’m not really sure why. I just got a massive whiff of PR-ism. It’s like they’re trying to make sure that feedback and opinion can be ‘looked after’ in the correct way. What they’re asking for is totally fair and reasonable and I’m sure I shouldn’t have a problem with it at all.

Does anyone else get where I’m coming from? Or am I over-reading again? Or maybe I could just never openly like anything that was posted on a blog called ‘360 degree digital influence blog’ ;-)