“The industry has brainwashed us to believe that an experience is the equivalent of gratuitous Flash orgy Websites that pushes technology to it’s limits. Create something bright and shiny—consumers will take the bait and you’ll win an award right? Take a Flash micro site, toss in some viral for good measure, add a pinch of uninformed social media and viola! You’ve got yourself some digital marketing. Research? Who needs it?
Folks, we really need to start understanding what really motivates users. There are literally millions of enthusiasts out there producing quality content in highly search engine friendly formats. Not only is much of their content easier to find on the Web—it’s engaging, relevant, and the people who produce it actually talk back to us. It’s time to wake up. We need to get out in the field and understand people—what motivates them, and why they behave the way they do.”
Amen to that!
Read it here, really please go there and read it, I only copied a small bit to give you a flavour.