Skate – Nice Game, Nice Campaign

There’s a new game coming out called Skate. I think you should be able to guess what it’s about.

It looks absolutely stunning, not sure that this clip will do it justice.

I think they’ve also done some cool stuff with the control system by the sounds of it. And it’s got some neat replay video production stuff too so you can show off your rad skillz.

As I was checking it out I noticed a campaign that’s running alongside the game which I really liked. Basically they’ve got a bunch of Skate dudes to pick a classic piece of skate ‘furniture’ from a couple of parks in Barcelona and San Fran, then installed them in various skate parks around the UK.

Skate Ramp

On the site the pros show you how to pull a trick using this furniture (in real life and in the game). They’re then running a contest for amateurs to go to the skate parks and try to replicate the tricks. Best videos of people pulling tricks win prizes.

As a campaign it’s just got a really nice grass-roots, joined-up feel to it that seems dead right for the core target audience. And it doesn’t matter if you only see the online bit, or simply a bit of concrete in a park. Either way you take away a nice feeling about the game.

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