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	<title>Comments on: I&#8217;ve seen the future of Marketing 2.0 and it&#8217;s rubbish (but don&#8217;t worry, it&#8217;s in Beta)</title>
	<atom:link href="http://www.crackunit.com/2007/09/04/ive-seen-the-future-of-marketing-20-and-its-rubbish-but-dont-worry-its-in-beta/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.crackunit.com/2007/09/04/ive-seen-the-future-of-marketing-20-and-its-rubbish-but-dont-worry-its-in-beta/</link>
	<description>iain tait&#039;s blog about things</description>
	<lastBuildDate>Tue, 16 Mar 2010 07:11:39 -0700</lastBuildDate>
	
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		<title>By: Adam Crowe - PKD Kipple</title>
		<link>http://www.crackunit.com/2007/09/04/ive-seen-the-future-of-marketing-20-and-its-rubbish-but-dont-worry-its-in-beta/comment-page-1/#comment-4644</link>
		<dc:creator>Adam Crowe - PKD Kipple</dc:creator>
		<pubDate>Sat, 22 Sep 2007 18:53:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.crackunit.com/2007/09/04/ive-seen-the-future-of-marketing-20-and-its-rubbish-but-dont-worry-its-in-beta/#comment-4644</guid>
		<description>[...] Has some authority beamed the logo there as a hyper-personalised ad? Are they in my eyes? Did that toothpaste just say something to [...]</description>
		<content:encoded><![CDATA[<p>[...] Has some authority beamed the logo there as a hyper-personalised ad? Are they in my eyes? Did that toothpaste just say something to [...]</p>
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		<title>By: Achtung Werbung &#187; Blog Archive &#187; links for 2007-09-05</title>
		<link>http://www.crackunit.com/2007/09/04/ive-seen-the-future-of-marketing-20-and-its-rubbish-but-dont-worry-its-in-beta/comment-page-1/#comment-4467</link>
		<dc:creator>Achtung Werbung &#187; Blog Archive &#187; links for 2007-09-05</dc:creator>
		<pubDate>Wed, 05 Sep 2007 18:20:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.crackunit.com/2007/09/04/ive-seen-the-future-of-marketing-20-and-its-rubbish-but-dont-worry-its-in-beta/#comment-4467</guid>
		<description>[...] I&#039;ve seen the future of Marketing 2.0 and it&#039;s rubbish But don´t worry, it´s in beta (tags: advertising marketing web2.0) [...]</description>
		<content:encoded><![CDATA[<p>[...] I&#8217;ve seen the future of Marketing 2.0 and it&#8217;s rubbish But don´t worry, it´s in beta (tags: advertising marketing web2.0) [...]</p>
]]></content:encoded>
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		<title>By: Faris</title>
		<link>http://www.crackunit.com/2007/09/04/ive-seen-the-future-of-marketing-20-and-its-rubbish-but-dont-worry-its-in-beta/comment-page-1/#comment-4463</link>
		<dc:creator>Faris</dc:creator>
		<pubDate>Wed, 05 Sep 2007 14:33:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.crackunit.com/2007/09/04/ive-seen-the-future-of-marketing-20-and-its-rubbish-but-dont-worry-its-in-beta/#comment-4463</guid>
		<description>legendary.</description>
		<content:encoded><![CDATA[<p>legendary.</p>
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		<title>By: Iain</title>
		<link>http://www.crackunit.com/2007/09/04/ive-seen-the-future-of-marketing-20-and-its-rubbish-but-dont-worry-its-in-beta/comment-page-1/#comment-4459</link>
		<dc:creator>Iain</dc:creator>
		<pubDate>Wed, 05 Sep 2007 11:52:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.crackunit.com/2007/09/04/ive-seen-the-future-of-marketing-20-and-its-rubbish-but-dont-worry-its-in-beta/#comment-4459</guid>
		<description>OK Dan, point taken. And see, it is horrible isn&#039;t it ;-)</description>
		<content:encoded><![CDATA[<p>OK Dan, point taken. And see, it is horrible isn&#8217;t it ;-)</p>
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		<title>By: dan  burgess</title>
		<link>http://www.crackunit.com/2007/09/04/ive-seen-the-future-of-marketing-20-and-its-rubbish-but-dont-worry-its-in-beta/comment-page-1/#comment-4458</link>
		<dc:creator>dan  burgess</dc:creator>
		<pubDate>Wed, 05 Sep 2007 11:49:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.crackunit.com/2007/09/04/ive-seen-the-future-of-marketing-20-and-its-rubbish-but-dont-worry-its-in-beta/#comment-4458</guid>
		<description>Cartridge Save podcast? anyone?</description>
		<content:encoded><![CDATA[<p>Cartridge Save podcast? anyone?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Marcus</title>
		<link>http://www.crackunit.com/2007/09/04/ive-seen-the-future-of-marketing-20-and-its-rubbish-but-dont-worry-its-in-beta/comment-page-1/#comment-4451</link>
		<dc:creator>Marcus</dc:creator>
		<pubDate>Wed, 05 Sep 2007 06:19:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.crackunit.com/2007/09/04/ive-seen-the-future-of-marketing-20-and-its-rubbish-but-dont-worry-its-in-beta/#comment-4451</guid>
		<description>Bloody brilliant.</description>
		<content:encoded><![CDATA[<p>Bloody brilliant.</p>
]]></content:encoded>
	</item>
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		<title>By: Adam Crowe - links for 2007-09-05</title>
		<link>http://www.crackunit.com/2007/09/04/ive-seen-the-future-of-marketing-20-and-its-rubbish-but-dont-worry-its-in-beta/comment-page-1/#comment-4449</link>
		<dc:creator>Adam Crowe - links for 2007-09-05</dc:creator>
		<pubDate>Wed, 05 Sep 2007 00:49:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.crackunit.com/2007/09/04/ive-seen-the-future-of-marketing-20-and-its-rubbish-but-dont-worry-its-in-beta/#comment-4449</guid>
		<description>[...] iain tait - I&#8217;ve seen the future of Marketing 2.0 and it&#8217;s rubbish (but don&#8217;t worr... &#8220;I see brands out there doing wholly inappropriate things like trying to engage in conversations that no-one wants to be part of, creating nuggets of branded utility that solve fictional non-problems&#8230; justified using the ‘always in beta’ mantra.&#8221; (tags: backlash 2.0 web2.0 marketing kipple vernacular mashups productnarratives beta brandedutility funny)      Filed in delicious [...]</description>
		<content:encoded><![CDATA[<p>[...] iain tait &#8211; I&#8217;ve seen the future of Marketing 2.0 and it&#8217;s rubbish (but don&#8217;t worr&#8230; &#8220;I see brands out there doing wholly inappropriate things like trying to engage in conversations that no-one wants to be part of, creating nuggets of branded utility that solve fictional non-problems&#8230; justified using the ‘always in beta’ mantra.&#8221; (tags: backlash 2.0 web2.0 marketing kipple vernacular mashups productnarratives beta brandedutility funny)      Filed in delicious [...]</p>
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		<title>By: Commercially Building on Public Conversations &#171; Zero influence</title>
		<link>http://www.crackunit.com/2007/09/04/ive-seen-the-future-of-marketing-20-and-its-rubbish-but-dont-worry-its-in-beta/comment-page-1/#comment-4448</link>
		<dc:creator>Commercially Building on Public Conversations &#171; Zero influence</dc:creator>
		<pubDate>Tue, 04 Sep 2007 22:34:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.crackunit.com/2007/09/04/ive-seen-the-future-of-marketing-20-and-its-rubbish-but-dont-worry-its-in-beta/#comment-4448</guid>
		<description>[...] never stop playing. Never stop learning. And never fear the future.     Posted by zeroinfluencer Filed in UX, Media Commerce, Authentic Media, social networks, UI, [...]</description>
		<content:encoded><![CDATA[<p>[...] never stop playing. Never stop learning. And never fear the future.     Posted by zeroinfluencer Filed in UX, Media Commerce, Authentic Media, social networks, UI, [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Charles Frith</title>
		<link>http://www.crackunit.com/2007/09/04/ive-seen-the-future-of-marketing-20-and-its-rubbish-but-dont-worry-its-in-beta/comment-page-1/#comment-4445</link>
		<dc:creator>Charles Frith</dc:creator>
		<pubDate>Tue, 04 Sep 2007 22:03:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.crackunit.com/2007/09/04/ive-seen-the-future-of-marketing-20-and-its-rubbish-but-dont-worry-its-in-beta/#comment-4445</guid>
		<description>I meant Iain. Still an awesome post!</description>
		<content:encoded><![CDATA[<p>I meant Iain. Still an awesome post!</p>
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		<title>By: Charles Frith</title>
		<link>http://www.crackunit.com/2007/09/04/ive-seen-the-future-of-marketing-20-and-its-rubbish-but-dont-worry-its-in-beta/comment-page-1/#comment-4444</link>
		<dc:creator>Charles Frith</dc:creator>
		<pubDate>Tue, 04 Sep 2007 22:00:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.crackunit.com/2007/09/04/ive-seen-the-future-of-marketing-20-and-its-rubbish-but-dont-worry-its-in-beta/#comment-4444</guid>
		<description>A seminal post Ian. Bloody excellent. This has spurred me to crack on with my own post about welcome and polite engagement that I&#039;ve been mulling over for some time.

You&#039;ve painted a lucid picture of where this could all end if we&#039;re not careful. Third millennium wallpaper. It&#039;s good to get alarm bells ringing early.</description>
		<content:encoded><![CDATA[<p>A seminal post Ian. Bloody excellent. This has spurred me to crack on with my own post about welcome and polite engagement that I&#8217;ve been mulling over for some time.</p>
<p>You&#8217;ve painted a lucid picture of where this could all end if we&#8217;re not careful. Third millennium wallpaper. It&#8217;s good to get alarm bells ringing early.</p>
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