I like this QR code poster. Here’s the reason why:
- It’s very big, so you can take a photo of it from across the road. Good usability.
- It’s mulit-layered. If you don’t know what a QR code is, it doesn’t matter, it just looks like a big fucked up cyber-apocalyptic thing with a 28 Weeks Later logo in the middle – and you see the URL.
I’m guessing that given the location (Shoreditch High Street), 15% of the people who see the poster will know what a QR code is. 22% of that 15% will have a phone that can read QR codes. Of the remaining audience 19% will bother to photograph and read the QR code (because they’re hardcore nerds and they want to know what it does).
I’ve no idea what it does because my phone doesn’t have the right software. I still quite like it though…
Update: I now know what the poster says coz Antony told me in the comments and Greg from work also sorted it – when you decode the QR thingy it says “It’s back on DVD September 10th” in plain text, which is a little disappointing – they could have at least made a flesh eating zombie virus melt my phone or something ;-)