The Poke lift is a little bit broken – the LED panel has come off which leaves the circuit board uncovered. And you can probably see there’s a really lovely bunch of coloured cables behind. Every time I see them I have a really strong urge to cut some of them. I’m not sure which colours I’d go for yet.
Films and computer games definitely influence the way we perceive the world.
From a designer’s point of view there’s probably all kinds of sins going on here. But I love the side of this truck. It makes me feel that concrete is both fun and very tough.
I’m sure I should have read this before. But for some reason I hadn’t. It’s perhaps one of my single favourite blog posts ever:
Hugh ‘GapingVoid’ MacLeod on How To Be Creative
I discovered it when looking at his cartoons the other day. Even though it’s a couple of years old anyone who does anything that is an any way creative or has any relationship with anyone who is creative should read it. That means everyone. That means you!
I can’t recall a blog post that’s made a tear well up in my eye and made me laugh out loud at the same time. This one did. It’s long, but worth every minute.
I like this QR code poster. Here’s the reason why:
- It’s very big, so you can take a photo of it from across the road. Good usability.
- It’s mulit-layered. If you don’t know what a QR code is, it doesn’t matter, it just looks like a big fucked up cyber-apocalyptic thing with a 28 Weeks Later logo in the middle – and you see the URL.
I’m guessing that given the location (Shoreditch High Street), 15% of the people who see the poster will know what a QR code is. 22% of that 15% will have a phone that can read QR codes. Of the remaining audience 19% will bother to photograph and read the QR code (because they’re hardcore nerds and they want to know what it does).
I’ve no idea what it does because my phone doesn’t have the right software. I still quite like it though…
Update: I now know what the poster says coz Antony told me in the comments and Greg from work also sorted it – when you decode the QR thingy it says “It’s back on DVD September 10th” in plain text, which is a little disappointing – they could have at least made a flesh eating zombie virus melt my phone or something ;-)
Music strategy and comms agency Frukt send me a lovely email every month called Brands | Bands | Fans which is a top snapshot of the way that brands are ruining music. Or in some rare occasions doing something that’s actually quite good.
The newsletter has a blog (or is it the other way around?) which can be read here: http://www.brandsbandsfans.com/.
But I quite like getting the newsletter, as it makes me laugh sometimes, from today’s mail:
XM, Virgin Megastores, Myspace, Smirnoff and MTV all win kicks in the head for launching a further stack of battle-of-the-bands competitions this week. Someone do something interesting will you? Dare I suggest that non-expert marketing agencies who suggest this well trodden path as somehow ‘cutting edge’ would do well to pick up the phone and call FRUKT. We do this for a living… we can help you. We can make you a better person and give you confidence and make you really different and exciting. We can.
A tough bit of salesmanship. But they make a valid point.
I read a book yesterday in one sitting. Well a couple of sittings if you include changes in mode of transport from bus to train. It’s very rare that I do that. It’s also very rare that I find a ‘business’ book that grips me like this one did.
Amazon.co.uk: A Whole New Mind – By Daniel H. Pink
It’s got a brilliant mix of theory and analysis, mixed with case studies and stuff that you can actually do if you’re interested in improving some of the Right-Brainy kind of skills that he’s talking about. Personally I think it nails the balance of micro vs macro absolutely perfectly.
I won’t do a very good job of summarising the book, so I’ve nicked this from Amazon’s synopsis:
Uses the two sides of the human brain as a metaphor for understanding how the information age came about throughout the course of the past generation, counseling readers on how to survive and find a place in a society that is marked by rising affluence, job outsourcing, and computer technology at the expense of inventiveness, empathy, and meaning.
Which almost does the job of describing it.
I know it’s probably one of those books that neatly reinforces my world view, but we all like to have our world views reinforced now and again don’t we? But more than just doing a nice job of making me feel better about myself it’s also inspired me to do a few new things… (Details to follow)
The author, Dan Pink, also blogs here: http://www.danpink.com/