This is me presenting “10 Reasons Why Digital is ‘Better’ than Advertising” at the PSFK conference in London. I can’t even bear to hear recordings of my own voice so there’s no way that I’m going to be able to watch this… (I tried watching a few seconds from the middle and I’m absolutely certain that it isn’t me up there).
I thought I’d posted the Blendtec ‘Will it blend?’ ads from YouTube before, but it doesn’t look like I did.
Anyway I thought they were great, genuinely viral ads. Showing a slightly geeky professor / home shopping channel presenter blending all manner of things. Marbles, a can of coke, a rake, a garden hose, an iPod… You can see all the clips here on the Blendtec YouTube page.
What was great about them is that the line is really blurry, are these serious or funny? Plus they just keep on making newer, more ridiculous ones.
So in an act of total fingers-upness to the geek community they’ve taken our latest object of desire and put forth the challenge:
Everybody knows that the iPhone can make phone calls, play movies & music, surf the web, and a lot more. But, Will It Blend? That is the question
Then this morning I think I twigged as to one of the reasons why I found it so odd. It’s this sign that I walk past every morning on the way to work:
Yes, it’s the other eye winking, but I’m not sure that has any relevance.
In smiley-speak a winking smiley, like this ;-), indicates that you’re joking, or being sarcastic, just generally that you shouldn’t take the point too seriously. In which case I’m not quite sure how to read either of these…
“Design is so popular today mostly because business sees design as connecting it to the consumer populace in a deep, fundamental and honest way. An honest way. If you are in the myth-making business, you don’t need design. You need a great ad agency. But if you are in the authenticity and integrity business then you have to think design. If you are in the co-creation business today—and you’d better be in this age of social networking—then you have to think of design.”