To me this shows exactly how not to approach bloggers to get them onside. I’ve not put in a link to the site, and I don’t want one back from them. But if you do want to visit the site you can figure out the URL from the text above.
Reasons why this is bad:
1. It’s blatantly a mail merged email. And a pretty badly written one at that.
2. It addresses me as ‘crackunit’ – that’s not my name. It’s not hard to figure out my name.
3. Why would I want them to link me to my December 2006 archive?
4. It’s badly targeted. I don’t drive.
I’m guessing that they’ve just done a big search on blogs that mention Toyota (and I talked about a Toyota website, from a craft point of view, last December). What’s ‘interesting’ about this is that it shows how even a bunch of brand enthusiasts (or in this case a for-profit organisation) can muck about with perceptions of your brand.
4 Comments
Pathetic.
Kind of them to tell you exactly how their link should read…
Does Toyota think that people’s lives have become so boring that, of all things under the sun, they would get together, for social purpose that it, and talk about freaking tire pressure and mileage?
I agree with New York Punk – someone obviously did a big sell on Toyota people on that one!
@Scamp it is fairly common practice to give people your code with preferred keywords highlighted.