Chemical Brothers ‘Shop’ in London

Not sure quite how I feel about this. I like it. But I’m not sure it’s a very good use of money. I’m trying to make it a better use of their money by blogging about it.

Chemical Brothers Shop

The Chemical Brothers have taken over a disused shopfront to promote the launch of their new album ‘We Are the Night’. It’s basically just a shopfront with a screen in it showing a video. And you can also text in to get sent some mobile goodies. And you’re supposed to be able to turn on bluetooth to get sent a free download. Which I tried. But nothing seemed to come. Which was a shame.

I’ve used Google’s nifty MyMaps feature to create: Google Map that shows exactly where it is (in case you care).

June 20, 2007 | Filed Under Advertising, Music, Technology 

comments

4 Responses to “Chemical Brothers ‘Shop’ in London”

  1. Charles Frith on June 20th, 2007

    Good PR though!

  2. nathan on June 20th, 2007

    I would like to know how much it cost?

  3. Jonathan on June 20th, 2007

    ditto. been looking at doing this for one of our clients.

  4. Dino on June 20th, 2007

    I like it too. Great idea, though they should really think of something more interesting inside than just a screen playing a video?

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