Spot the Bull
This is one of my favourite projects of recent times. It ticks all of the boxes that get me excited about the work Poke do.
It’s a simple idea, that hasn’t been done before (as far as I can tell). We were basically tasked by Orange to come up with an interesting way to give away a bunch of tickets for Glastonbury. So we came up with the idea of:
- Putting a GPS enabled cow in a field (it turned out to be a bull later so we could turn the name into a tabloid-friendly pun)
- Showing it’s position live on the internet, along with webcams
- Whoever guesses where the bull is going to be at a certain time of day will win tickets
You can play online now for the next 4 weeks:
http://www.orange.co.uk/spotthebull/
I really hope that it gets picked up by the online community. It just feels like the kind of idea that people could get excited about. It’s one of those things that creates an interesting interface between the real world and the web world, and it’s a bit silly too (which often helps).
(In case you’re worried, we were very careful that the activity doesn’t in any way interfere with the Bull’s normal life. The whole thing has been devised in consultation with the farmer and the RSPCA)
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I’m going to have to keep my eye on job listings...
Loving it and ran something yesterday. Picked up via Yacco. More stuff like this please Pokers. Here we go.
[…] Firslty Spot the Bull, read Iain’s intro here. […]
[…] Iain Tait posted on his own blog, 4 weeks remaining for the tickets so hurry up and spot it! No Comments […]
Wish I could be there, loved the idea
Picked it up as well here.
[…] and how your online persona kisses with the real world, Yahoo! mash up, Modest Mouse, models, really good uses of the web that make me inspired, my camera, Guitar Hero II, Halo 3 Beta (I’m actually […]
Fun idea & perfect digital nonsense.
The ‘expert analysis’ vids are great, maybe there’s something about the accent/commentary/shear lack of action that does it, not sure, but they are really charming.
Any plans to let the people get their hands on them?
smashing. gps opens up all sorts of possibilities. derek is ace. i’m trying to work out if he has a pattern, you know like a routine or something.
[…] (the segue* only just occurred to me - honest!), this seems to be such a thing - a Spot the Bull competition for mobile operator, Orange in the […]
[…] In Großbritannien hat Orange gemeinsam mit der Agentur Poke eine Möglichkeit geschaffen, an die so heiß begehrten Tickets für das Glastonbury Festival of Contemporary Performing Arts zu kommen. Ian Tait beschreibt das Projekt “Spotthebull” in seinem Blog so: […]
Love it. Delighted at the thought of how this was broached with the farmer. I have visions of him rolling his eys, muttering ‘London types’ under his breath, whilst pocketing the cash.
[…] Orange spot the bull - simple idea using GPS which created a big buzz in the blogosphere, demonstrates the blurring of digital and real-world locations […]