BusyPost

I’m really rather busy right now, so finding time to post is tricky. Plus they’ve taken away the wi-fi on my morning train which is a right old bugger. But I did see 2 things on lamp posts that pricked my interest today:

I’ve got no idea why this interested me. Perhaps because it’s something that conjours up a kind of image of a living hell…

But this I simply love! I like a lot of the things that the Karmarama guys do, but this I liked especially. As an occasional cyclist who doesn’t jump red lights I think this is something that needs to be said. And who would jump the lights after seeing this:

The campaign launched today and they say:

Next time you stop at a red light look out for the latest Karmarama poster campaign: “Every time you jump a red light, god kills a kitten”. It’s addressed to all those rogue cyclists giving us proper cyclists a bad name and giving laughing Ken Livingstone an excuse to enforce license plates for bikes and fines for leaving the house.

And of course they know that all you have to do online is mention kittens and you hit the 100x conversation multiplier.

Spot the Bull

Spot the bull

This is one of my favourite projects of recent times. It ticks all of the boxes that get me excited about the work Poke do.

It’s a simple idea, that hasn’t been done before (as far as I can tell). We were basically tasked by Orange to come up with an interesting way to give away a bunch of tickets for Glastonbury. So we came up with the idea of:

  • Putting a GPS enabled cow in a field (it turned out to be a bull later so we could turn the name into a tabloid-friendly pun)
  • Showing it’s position live on the internet, along with webcams
  • Whoever guesses where the bull is going to be at a certain time of day will win tickets

You can play online now for the next 4 weeks:

http://www.orange.co.uk/spotthebull/

I really hope that it gets picked up by the online community. It just feels like the kind of idea that people could get excited about. It’s one of those things that creates an interesting interface between the real world and the web world, and it’s a bit silly too (which often helps).

(In case you’re worried, we were very careful that the activity doesn’t in any way interfere with the Bull’s normal life. The whole thing has been devised in consultation with the farmer and the RSPCA)

Noise Map – A Great Idea Terribly Done

Noise Map

If I told you there’s a site where you can find out where to get a bit of peace and quiet in London, you might think “What a nice idea”. And it is.

I was dead excited when I read about Noisemapping.org. A government department, DEFRA, have put together the site (granted it’s a few years old, but I’d not seen it till just now). You can enter a postcode or streetname and see where the noise hotspots / coolspots are. So far so good, still excited…

But then you get there. The search is bad. The navigation is bad. The visualisation is bad.

Such a shame. Would be a really nice thing to do with Google Maps. Anyone work with/for a brand that should be sponsoring peace and quiet in London?

Miami Nice 2

Here’s a couple more things I liked in Miami.

I’m guessing it’s the only place in the world the police could have a logo like that on a dual pastel coloured wall.

They have beach volleyball nets up the whole time. And they don’t get nicked or vandalised. I was impressed by that. I shouldn’t have to be impressed by that. But I am.

You can get all the great British products. Mushy peas, lemon curd, Bisto and HP Curry Sauce (sorry about the bad quality of the photo).

Digital Lepers

Clio Awards 2007

If you read my rubbish regularly you know that I have a funny relationship with advertising. But as I’ve tried to stress before I don’t have anything against the advertising industry.

I just think that the digital world has perhaps an uneasy relationship with the advertising establishment. I’ve tried not to get emotional about this or read too much into any of it, but here’s a few things I witnessed at the 2007 Clio Awards in Miami.

  1. The interactive category got less time in the awards than the student category (it did get more time than radio but only just – and radio only had 2 winners)
  2. RGA won a grand Clio and two gold awards for Nike+, I was sitting next to a nice man called Chapin from RGA. He didn’t get asked to go up and pick up the awards. Every other agency that won a grand Clio had the whole team go up and get recognised
  3. The interactive jury didn’t get to meet up to discuss the winners, we did the whole thing online. (In my humble opinion this meant that lots of great work got missed out). Every other jury seemed to have had physical meetings to go through the work – except for perhaps Radio which also seemed to get a bit of a raw deal
  4. The TV/Radio night was definitely the ‘big night’. The auditorium was full as opposed to 1/2 empty. Even the music changed, a subtle difference, but one that was noticed
  5. In the ‘gallery’ you could view winning work from print, tv and radio (through a bunch of iPods). But you couldn’t see or experience the digital work anywhere.

I’m not particularly annoyed about it. And it’s probably right that I’m not. Perhaps I should shut up and actually enjoy the fact that digital it still little bit underground and grubby. In fact that’s exactly what I’m going to do :-)

Miami Nice

Sorry for lack of blogging. I’m in Miami.

I’m at the Clios Advertising Festival thingy. I’ll write some stuff about my impresions of what people have talked about and generally what’s going on when I’ve had a chance to digest and ponder. But in the meantime here’s some things that I’ve found interesting about Miami.

They have cool bikes, lots of big cruisers here:

Sometimes bikes have chickens on them:

There are R2D2 postboxes, which I’ve never seen before:

Starbucks really does sell music in the US now, bigtime:

And their touchscreen interface is pretty good:

You’re not allowed guns in the hotel.

It seems to be generally OK just to lie down wherever you like.

As I said I’ll post some real stuff again soon. But it is hard to sit down and think about doing a blog when the weather is nice. I’ve suddenly found a new respect for people who write blogs and come from places with nice weather…