BusyPost

I’m really rather busy right now, so finding time to post is tricky. Plus they’ve taken away the wi-fi on my morning train which is a right old bugger. But I did see 2 things on lamp posts that pricked my interest today:

I’ve got no idea why this interested me. Perhaps because it’s something that conjours up a kind of image of a living hell…

But this I simply love! I like a lot of the things that the Karmarama guys do, but this I liked especially. As an occasional cyclist who doesn’t jump red lights I think this is something that needs to be said. And who would jump the lights after seeing this:

The campaign launched today and they say:

Next time you stop at a red light look out for the latest Karmarama poster campaign: “Every time you jump a red light, god kills a kitten”. It’s addressed to all those rogue cyclists giving us proper cyclists a bad name and giving laughing Ken Livingstone an excuse to enforce license plates for bikes and fines for leaving the house.

And of course they know that all you have to do online is mention kittens and you hit the 100x conversation multiplier.

Spot the Bull

Spot the bull

This is one of my favourite projects of recent times. It ticks all of the boxes that get me excited about the work Poke do.

It’s a simple idea, that hasn’t been done before (as far as I can tell). We were basically tasked by Orange to come up with an interesting way to give away a bunch of tickets for Glastonbury. So we came up with the idea of:

  • Putting a GPS enabled cow in a field (it turned out to be a bull later so we could turn the name into a tabloid-friendly pun)
  • Showing it’s position live on the internet, along with webcams
  • Whoever guesses where the bull is going to be at a certain time of day will win tickets

You can play online now for the next 4 weeks:

http://www.orange.co.uk/spotthebull/

I really hope that it gets picked up by the online community. It just feels like the kind of idea that people could get excited about. It’s one of those things that creates an interesting interface between the real world and the web world, and it’s a bit silly too (which often helps).

(In case you’re worried, we were very careful that the activity doesn’t in any way interfere with the Bull’s normal life. The whole thing has been devised in consultation with the farmer and the RSPCA)

Noise Map – A Great Idea Terribly Done

Noise Map

If I told you there’s a site where you can find out where to get a bit of peace and quiet in London, you might think “What a nice idea”. And it is.

I was dead excited when I read about Noisemapping.org. A government department, DEFRA, have put together the site (granted it’s a few years old, but I’d not seen it till just now). You can enter a postcode or streetname and see where the noise hotspots / coolspots are. So far so good, still excited…

But then you get there. The search is bad. The navigation is bad. The visualisation is bad.

Such a shame. Would be a really nice thing to do with Google Maps. Anyone work with/for a brand that should be sponsoring peace and quiet in London?