I don’t hate advertising. I just like digital better.
Well I finally did it. I finished my list of “10 Reasons that Digital is Better than Advertising“. Which is a personal triumph. It’s the longest sustained thought of my blog so far. Even longer than my ranting about Virgin Media!
Even thought it’s a bit of a personal victory to finish this, I feel a bit like I’ve failed. One of the things I actively didn’t want to happen is that people felt I’ve got something against advertising . I don’t. But someone asked me at lunch the other day why I hate advertising so much. Therefore I didn’t make my point properly. I suppose it was an obvious failing in my titling, although I did try to point out in the intro that this was only for effect.
My lunch companion pointed out rightly that we’re all just doing the same kind of stuff. Basically doing things for brands to make people like them more. Which is very true.
So before the top 10 recap, let’s just be clear: I don’t hate advertising. I just prefer working in digital. And here are 10 reasons why:
- You don’t have to do advertising
- You can just do stuff
- Because you can ‘just do it’ a spirit of entrepreneurialism prevails
- Egos are marginally smaller
- TV isn’t all that good
- Maybe there’s less to lose?
- You don’t have to work somewhere with 5 old blokes’ names above the door
- Online Audiences
- I secretly want to be an inventor
- Working with a bunch of people who ‘get it’
Amen.
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[…] finally compiled the final “10 Reasons that Digital is Better than Advertising” on […]
What do you mean? I love working at “Farnhill, Tait, Beech, Roope, Waterfall & Hostler / Y&R”. It’s so catchy dahling.
[…] Tait over at crackunit.com has finally finished his Top 10 of why digital is better than advertising. Well worth a read. Try being a bit of a digital geek in a PR agency . . . that’s why we all […]
Congratulation Iain, your opus was great and interesting.
Maybe see you one day at a planning drink or something.
[…] if you want to read ten positive reasons to prefer digital over traditional advertising, turn to Iain Tait, who has something interesting to add to the […]
[…] details can be seen at Iain’s blog. Top talk though Iain – look forward to seeing you at future Creative […]
[…] are oh so many things in my work as a digital planner that makes me a happy person and Iain already had a mega-series-posts-cum-presentation about the stuff we enjoy in digiland. I’d like to talk about one particular aspect of my […]