I don’t hate advertising. I just like digital better.
by Iain on April 25, 2007
Well I finally did it. I finished my list of “10 Reasons that Digital is Better than Advertising“. Which is a personal triumph. It’s the longest sustained thought of my blog so far. Even longer than my ranting about Virgin Media!
Even thought it’s a bit of a personal victory to finish this, I feel a bit like I’ve failed. One of the things I actively didn’t want to happen is that people felt I’ve got something against advertising . I don’t. But someone asked me at lunch the other day why I hate advertising so much. Therefore I didn’t make my point properly. I suppose it was an obvious failing in my titling, although I did try to point out in the intro that this was only for effect.
My lunch companion pointed out rightly that we’re all just doing the same kind of stuff. Basically doing things for brands to make people like them more. Which is very true.
So before the top 10 recap, let’s just be clear: I don’t hate advertising. I just prefer working in digital. And here are 10 reasons why:
- You don’t have to do advertising
- You can just do stuff
- Because you can ‘just do it’ a spirit of entrepreneurialism prevails
- Egos are marginally smaller
- TV isn’t all that good
- Maybe there’s less to lose?
- You don’t have to work somewhere with 5 old blokes’ names above the door
- Online Audiences
- I secretly want to be an inventor
- Working with a bunch of people who ‘get it’
Amen.
8 comments
[...] finally compiled the final “10 Reasons that Digital is Better than Advertising” on [...]
by vi-R-us » Blog Archive » 10 REASONS on 25/04/2007 at 7:20 pm. #
What do you mean? I love working at “Farnhill, Tait, Beech, Roope, Waterfall & Hostler / Y&R”. It’s so catchy dahling.
by Alex on 25/04/2007 at 7:47 pm. #
[...] Tait over at crackunit.com has finally finished his Top 10 of why digital is better than advertising. Well worth a read. Try being a bit of a digital geek in a PR agency . . . that’s why we all [...]
by Digital better than advertising? at middledigit.net on 25/04/2007 at 11:39 pm. #
Congratulation Iain, your opus was great and interesting.
Maybe see you one day at a planning drink or something.
by Vincent on 30/04/2007 at 5:04 pm. #
[...] if you want to read ten positive reasons to prefer digital over traditional advertising, turn to Iain Tait, who has something interesting to add to the [...]
by Reasons not to talk about ‘digital’… | Media Marketing’s Blog on 23/05/2007 at 11:39 am. #
[...] details can be seen at Iain’s blog. Top talk though Iain – look forward to seeing you at future Creative [...]
by Creative Social Blog » Blog Archive » Ten reason why Digital is better than Advertising on 06/06/2007 at 11:05 pm. #
[...] are oh so many things in my work as a digital planner that makes me a happy person and Iain already had a mega-series-posts-cum-presentation about the stuff we enjoy in digiland. I’d like to talk about one particular aspect of my [...]
by No Man’s Blog - What I most like about my work as digital planner on 07/02/2008 at 5:04 pm. #
[...] room at Imagination in London at PSFK's 2007 London conference and remember being captivated by Iain Tait's "10 Reasons Digital is better than Advertising" and thinking Wow – this is the future and I never want to work for a traditional advertising [...]
by samismail.com » Television’s Second Coming on 20/11/2010 at 11:25 pm. #