Absolutely stunning.
This leaked segmentation doc (allegedly from Phones4U) is one of the funniest things I’ve read in a while. Certainly the funniest marketing segmentation anyway. Includes such highlights as:
Flashing Blades: blokes between 15 and 24 who enjoys “going to the gym” as well as “taking risks, drugs and the odd street fight”. All good ways of staying fit.
iPod Babe: watches Hollyoaks, Footballers Wives and Big Brother, shops at Lush and Starbucks, and is into Fuck Buddy Sex.
And there’s plenty more. With promises of even more to come… Are you a Top Gear Tiger or an iPod Babe? | The Register
Priceless. Is it me or do the segments sound like something off Crimewatch?
That’s bad. Fuck buddy sex? What, because Girl With A One Track Mind sold so well?
Poynor has something to say about this kind of thing here: http://www.icon-magazine.co.uk/issues/038/soul.htm