Comments on: 10 Reasons Why Digital is Better Than Advertising – Number 7 http://www.crackunit.com/2007/04/03/10-reasons-why-digital-is-better-than-advertising-number-7/ iain tait's blog about things Thu, 29 Jul 2010 17:11:49 -0700 hourly 1 http://wordpress.org/?v=3.0 By: Nicola http://www.crackunit.com/2007/04/03/10-reasons-why-digital-is-better-than-advertising-number-7/comment-page-1/#comment-24548 Nicola Mon, 25 Jan 2010 08:34:44 +0000 http://www.crackunit.com/2007/04/03/10-reasons-why-digital-is-better-than-advertising-number-7/#comment-24548 I definitely see your point with a lot of the traditional advertising agencies around, but perhaps it’s not quite as straightforward. You could also argue that pure-play digital agencies are too narrowly focused. Often they can be too fixed on the technology and the latest trend / hype, rather than how the technology might help brands to connect with consumers in the digital space. And although I am extremely passionate about digital (much more than most!), I still believe that you must start with a point of view, before deciding whether it’s a 30 second ad, mobile campaign, website, or whatever the great idea might be. The idea is more important than the technology.<br><br>And as you said, not all advertising agencies are the same; an agency like cp&b are doing great stuff digitally, and is no doubt a great place to work! They strongly believe that it doesn’t matter what medium a great idea lives in.<br><br>It’s an interesting topic… I definitely see your point with a lot of the traditional advertising agencies around, but perhaps it’s not quite as straightforward. You could also argue that pure-play digital agencies are too narrowly focused. Often they can be too fixed on the technology and the latest trend / hype, rather than how the technology might help brands to connect with consumers in the digital space. And although I am extremely passionate about digital (much more than most!), I still believe that you must start with a point of view, before deciding whether it’s a 30 second ad, mobile campaign, website, or whatever the great idea might be. The idea is more important than the technology.

And as you said, not all advertising agencies are the same; an agency like cp&b are doing great stuff digitally, and is no doubt a great place to work! They strongly believe that it doesn’t matter what medium a great idea lives in.

It’s an interesting topic…

]]> By: Nicola http://www.crackunit.com/2007/04/03/10-reasons-why-digital-is-better-than-advertising-number-7/comment-page-1/#comment-3564 Nicola Tue, 03 Apr 2007 11:17:59 +0000 http://www.crackunit.com/2007/04/03/10-reasons-why-digital-is-better-than-advertising-number-7/#comment-3564 I definitely see your point with a lot of the traditional advertising agencies around, but perhaps it’s not quite as straightforward. You could also argue that pure-play digital agencies are too narrowly focused. Often they can be too fixed on the technology and the latest trend / hype, rather than how the technology might help brands to connect with consumers in the digital space. And although I am extremely passionate about digital (much more than most!), I still believe that you must start with a point of view, before deciding whether it’s a 30 second ad, mobile campaign, website, or whatever the great idea might be. The idea is more important than the technology. And as you said, not all advertising agencies are the same; an agency like cp&b are doing great stuff digitally, and is no doubt a great place to work! They strongly believe that it doesn’t matter what medium a great idea lives in. It’s an interesting topic… I definitely see your point with a lot of the traditional advertising agencies around, but perhaps it’s not quite as straightforward. You could also argue that pure-play digital agencies are too narrowly focused. Often they can be too fixed on the technology and the latest trend / hype, rather than how the technology might help brands to connect with consumers in the digital space. And although I am extremely passionate about digital (much more than most!), I still believe that you must start with a point of view, before deciding whether it’s a 30 second ad, mobile campaign, website, or whatever the great idea might be. The idea is more important than the technology.

And as you said, not all advertising agencies are the same; an agency like cp&b are doing great stuff digitally, and is no doubt a great place to work! They strongly believe that it doesn’t matter what medium a great idea lives in.

It’s an interesting topic…

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