10 Reasons Why Digital is Better Than Advertising – Number 4

Success in network media isn’t about ego. No one cares who you are, or what you’ve done before – unless you’re Jonathan Harris or Joshua Davis ;-)

Audiences care about whether they like your thing or not. More honest and ernest cultures tend to make better work in a networked place. Empathy is paramount in a user-centred business, and empathy and ego don’t mix so well.

That’s not to say there aren’t any godzilla-sized egos in the digital world, that would just be a monster lie.

2 thoughts on “10 Reasons Why Digital is Better Than Advertising – Number 4”

  1. Thanks for that ;-)

    Um. Well I guess it demonstrates 2 of my points neatly…

    1. You can just do any old thing
    2. If we had any egos at all you wouldn’t find almost all the Poke partners in this shambolic video


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