10 Reasons Why Digital is Better Than Advertising – Number 4

29/03/2007

Success in network media isn’t about ego. No one cares who you are, or what you’ve done before – unless you’re Jonathan Harris or Joshua Davis ;-)

Audiences care about whether they like your thing or not. More honest and ernest cultures tend to make better work in a networked place. Empathy is paramount in a user-centred business, and empathy and ego don’t mix so well.

That’s not to say there aren’t any godzilla-sized egos in the digital world, that would just be a monster lie.

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2 Comments

  1. Mark Hopwood
    Posted 29/03/2007 at 4:50 pm | Permalink

    Hi Iain,

    Is #5 that you can do stuff like this? http://video.google.co.uk/videoplay?docid=-6249141807497272732&hl=en-GB

    Who is the guy in the blue leather?

    Cheers,

    Mark

  2. Iain
    Posted 30/03/2007 at 12:18 pm | Permalink

    Thanks for that ;-)

    Um. Well I guess it demonstrates 2 of my points neatly…

    1. You can just do any old thing
    2. If we had any egos at all you wouldn’t find almost all the Poke partners in this shambolic video

    Iain

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