10 Reasons Why Digital is Better Than Advertising – Number 5


As conventional advertising revenues decline, programme makers have less and less cash to spend. So TV gets more shit, so fewer people watch it so ad revenue goes down again. Conversely the web’s audience is steadily increasing in volume, sophistication and quality. Budgets are moving upwards which makes it possible to create more compelling stuff which in turn rewards users for their migration. Tell a friend…

Oh, and if this is the case, then the news is even worse for the adverts inbetween…

Borrowed from Adliterate – who borrowed it from TGI…

10 Reasons Why Digital is Better Than Advertising – Number 4

Success in network media isn’t about ego. No one cares who you are, or what you’ve done before – unless you’re Jonathan Harris or Joshua Davis ;-)

Audiences care about whether they like your thing or not. More honest and ernest cultures tend to make better work in a networked place. Empathy is paramount in a user-centred business, and empathy and ego don’t mix so well.

That’s not to say there aren’t any godzilla-sized egos in the digital world, that would just be a monster lie.

Feedburner’s ‘Headline Animator’

This is cool – Feedburner have got a neat thing where you can create a dynamic RSS fed banner for your site. Mine is rubbish because I made it very quickly (and I’m not very good at that kind of thing). But it’s dead easy and quick to do.

iain tait | crackunit.com

↑ Grab this Headline Animator

Feedburner have been adding lots of cool stuff recently – you can now use them to get your blog stats too. Have a look…

I Have Moved

Last night I moved server. A very stressful and delicate opperation. Hopefully you won’t have noticed too much disruption. I’ve gone back to a simpler layout and removed some of the widgets that were on the site – they were just getting in the way and confusing me.

Hopefully now I can build this up again from the ground and start to make it work better. Fingers crossed that everything works – I may have lost one or two comments in the move, if I’ve lost one of yours I’m really sorry!