First UGC Win In The Bag

Well the evil plot to pillage the world of UCG has begun. Nothing major, just 2 tickets to a club-night on Saturday. But worth 30 quid.

Not bad for 5 minutes spent writing a 50 word response to something…

Interestingly I sat down and looked at the question like a brief rather than a competition entry. Considering who the audience was going to be, what story might appeal to them, chose a relevant tone of voice, etc. And it seemed to work.

I don’t really want to do all of this publically so I’ve set up a private Google Group called ‘We Are The User’ (thanks to Russell for that). If you’d like to be in on the plan - click here to sign up.

February 21, 2007 | Filed Under Advertising, Web Stuff 

comments

3 Responses to “First UGC Win In The Bag”

  1. James Greenfield on February 21st, 2007

    If they are to Guilty Pleasures at Koko any chance you fancy selling? Yes desperate to avoid a sticky situation.

  2. aryaaa on February 28th, 2007

    Hi Iain, is your team working on this http://www.youtube.com/group/morepizzahut, only 8 videos so far so the chances are really good.

  3. aryaaa on March 15th, 2007

    Hi Iain, yet another challenge for your team http://www.zooppa.com, rob them clean alrite :D

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