Blogs are great. I’ve said it before and I’ll say it again. I asked a question about semacodes on websites. Went to bed. Then I woke up and someone’s left me a great answer. It’s like a big huge collective brain that goes on thinking throughout the night ;-)
He makes a great point about QR Codes being used like RSS feeds. You can just snap a picture of the code on a site and boom, you’ve got a subscription to the site on your phone. Or a ‘takaway’ version of the site. Or simply a bookmark. So yes, I can see the point of codes on websites now.
I guess I’m just a bit behind in my cross-device behaviour at the moment.
And James from Collaborate Marketing has chimed in with:
The codes are also used for promotional offers – like coupons. So maybe Nike are saying – take this along to a store or some other Nike event. Also, in Japan the phones have special readers to take the information from screens, posters or instore, which we donâ€™t have yet. I understand Nokia are testing them on the N-series.
Also a very valid use for these codes.
I guess in both examples it’s about transportability. In the ‘olden days’ people would have printed stuff out, now your mobile is easier to carry about than piles of paper (for some of us).