Following the BBH Lynx win post I thought this research into the attitude of CMOs(commissioned by Sapient) reported some interesting stuff. LIke the fact that 68% of CMOs prefer to work with multiple agencies, to derive the benefits of specialisation, and that 49% of survey respondents believe that traditional advertising firms have difficulty thinking beyond traditional print and TV media models. But then again it was commissioned by a digital agency ;-)
via: Fallon Planning Blog: The CMOs Weigh In
technorati tags:sapient, bbh, dare, lynx, digital, advertising
