Starting with the theory that everyday challenges became competitive sport over time (e.g. hunting became Javelin throwing, running away from things became competitive running) we thought it might be funny to treat email in the same way. So we’ve turned email into a competitive sport and are trying to find the best emaillers in the world.
We are actually going to have a live final early next year which I’m looking forward to, a lot. I’d love to see a top secretary battling it out against a teen-computer-game-champ.
There’s also some nice little games which show off the product features in a really sweet way AND you can get some awesome finger-sweatbands on the site ;-)
I still think the idea is pretty strong, and there’s some great bits in there. But I’ve been so close to it for so long I’m not sure whether it’s lost some of it’s focus during the process. I hope not, but I fear it might have done.
Teabuddy.com (our social web app for managing tea-making and preferences) has come to the boil again. It’s one of those odd sleeper projects. We did it ages ago and at first it got picked up by Wired, then a bit later by The Guardian. Now it’s really entered the mainstream with a mention in Grazia magazine (it was the second item in their ‘cool chart’ last week).
That’s one of the things I love about online. Things can just live on forever, getting discovered by new audiences up to years after they originally launched. It’s something that clients are often uncomfortable with, they’re used to campaigns having a launch date and a finite lifespan. Those rules just don’t apply any more. I guess that’s the long tail of advertising.
I don’t know if there’s a sudden upsurge in female publications getting more into online stuff, but its interesting that two of our old projects have been picked up by big Womens’ publications in recent weeks…
I get a lot of strange ‘junk mail’, or highly targeted direct mail communications depending on your point of view. And at least this one was informative. I had no idea that the BAA was my First Stop for Airport and Aviation Imagery!
I’m finding it harder than I’d thought to gather together posts on Modern Man. But yesterday whilst reading the paper a gem just dropped in my lap, not unlike an advert for car insurance.
I found this article from the Times depressing and hilarious in equal measures. In the same way as I hate and love the guy who wrote it in equal measures.
It’s basically about his refusal to act like a sensitive modern man. The fact that he’s going to say and do what he likes, and not feel the pressure to constantly show the ‘right’ emotion. It ends up reading like a catalogue of vile behaviour towards his ex-girlfriends, but I somehow couldn’t help but warm to him.
I think it was the slightly fragile nature of his conclusion that made it all OK:
But why should I change? I am not unhappy. Iâ€™m just numb, indecisive and apathetic, like many males of my generation. Could it be that I am one of the few honest ones left?