by Iain on September 27, 2006
This press release from Yahoo! and OMD apparantly shows a resergence of traditional values among tech-savvy families. Stuff like eating together being important and things like that.
There’s a lot of interesting nuggets in there, but my favourite bit is about the ‘43 hour day‘:
How jam-packed is daily family life? The Yahoo!/OMD study shows the power of multi-tasking in extending the typical day’s activities beyond 24 hours. In the U.S., respondents listed, on average, a total of more than 43 hours of daily activities, including time spent sleeping, working, commuting, as well as technology/media-based activities such as emailing, using an MP3 player, text messaging, and watching TV.