Channel4Radio.com

Channel4Radio.com is a new Channel 4 venture offering a range of podcasts. Some of them look pretty good. They’ve got a series of 30 daily downloads from the Edinburgh festival, which is nice. Plus Richard and Judy’s Audiobook Club!

But probably the smartest bit of integration they’ve done with the TV channel is the Big Brother contestant podcasts. They’ve got each of the remaining housemates to record a 15 minute radio show which you can download from the site. Then you can vote on whether to starve them of food for being rubbish or not.

Seems like a smart way to get a devoted TV audience to subscribe to podcasted content. I’d speculate that this will be the first podcast that most BB viewers will have downloaded.

Interestingly they seem to be using shopping basket software and content is all marked as FREE right now. But it looks like it would be very easy for them to start swapping in £s where the FREEs are…

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