Faris from Naked talks about the fact that viral ‘just is’. Also uses the nice ‘real world viral’ example (oh, hang on, that’s just a virus isn’t it?) of the 118 vests. Also mentions a foul Coke example of labelling videos as ‘viral 1, viral 2’ on a website. Yuk. That reminds me, I’m not a fan of ‘virals’.