Social Notworking

This makes me want to weep. Wal-Mart’s ‘Hub’ for teens that allows them to ‘express their individuality’ (and win cool stuff!). Ths writeup in AdAge highlights most of the issues…

Advertising Age – Wal-Mart Tries to Be MySpace — Seriously

The really interesting thing will be how much negative buzz this can generate. I’m guessing the fact that this story has over 1,000 digg’s and counting (in 11 hours) means that it’s generating a lot of heat. I’m guessing there will be a massive amount of blogging and badmouthing of this, starting here…

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