by Iain on May 25, 2006
Seth Godin talks about the difference between trying to be better and trying to be different: Seth’s Blog: In search of better
I’ve puzzled over this one for a bit, and the trouble I have is that better is always better. Wheras different can sometimes be worse. But I guess that’s where the skill comes in.
As a challenge to thought processes it’s definitely interesting.
Client asks: “Can you make this better”?
Reply: “No, but we can make it different…”
I’ll have to give it a try ;-)