I think this is an interesting new service. But I’m still not 100% sure. They describe themselves like this:
Ziki connects people, businesses and groups based on who they are, what theyâ€™re interested in and what theyâ€™re looking for.
Your Ziki is your place on the web to tell about you, piece together your online content, keep in touch with the people you know and make new connections.
Basically you create a profile, with interest tags, then give it URLs to RSS feeds of all the content that you create. It then creates a neat profile page that pulls together all of your online content in one place and starts to do matching stuff to help you find other people who are interested in, and create, similar kinds of content.
It only launched last week, so time will tell how the social matching bit works (and they’re looking to add group and company stuff which might be interesting). But it’s interesting to be able to pull an aggregated feed of all of someone’s digital content in one fell swoop. It is very 2.0 though.
One to watch, tentatively.