Turn Yahoo RED and Raise Money

Yahoo amex

American Express RED are trying to rasie £10k to fight AIDS in Africa today. All you have to do is click on a banner on the front page of Yahoo.co.uk (and it doesn’t even take you anywhere!). Each click raises 25p.

Click here to do it! (31st May only)

And the fun bit, once they hit £10k the homepage of Yahoo.co.uk turns red. (May only be available to UK IP addresses).

Confession – I may have had something to do with this (sorry).

UPDATE: We did it, hooray! See below.

We did it - turned the Yahoo! home page red

One thousand paintings

1000 paintings screengrabI reckon this will be big…

Appears incredibly simple at first but makes an interesting statement about both supply and demand and the nature of limited edition things. You might have to have a play in order to see the simplicity and beauty of it.

One thousand paintings ( 1000 numbers = 1000 paintings )

I got 879 (my favourite number, almost) for a bargain price ;-)

Social Networks = New Media

Nice piece about Social Networks and audience/users as ‘cultural products’. GigaOM : » Social Networks are the New Media
Robert Young talks a lot of sense about how self expression is key to peoples use of these sites. And there’s a nice reality check in there for people who think it’s all about what users produce themselves:

Think of this way… what if “American Idol” had been produced solely by the capabilities of the contestants themselves, without the expertise and talent of the show’s producers, directors, writers, etc. As talented and entertaining as the contestants are, the resulting production quality, the level of emotional engagement, viewership/ratings and monetization potential of the full package would likely be far inferior to what we all see on the air today.

Which nicely highlights the complexities and challenges inherent in developing a social networking framework that actually delivers a meaningful (interesting? useful? entertaining?) experience for audiences.

Bonfire Of The Brands

burning sneakers.jpgNeil Boorman (ex-editor of ex-Sleazenation, Shorditch Twat and other titles I’m sure) is writing a book called: Bonfire Of The Brands

As part of his experience he’s burning all of his branded goods in a big bonfire as part of re-evaluating his lifestyle. If you’re thinking ‘Oh no! Another Adbuster/No-Logoist’, don’t. You can tell that Neil has a lot of love for brands and that he’s going to find it quite hard to do this. In his own words:

Brands are wealth creators; they provide employment across the globe, and ultimately they make our lives infinitely more comfortable. So I have been keen to avoid the No Logo supporters’ calls to ‘bring it all down’. Yes, I am burning all my own branded possessions, and I will be attempting to live my new life brand-free, but the book is really an experiment to see if it is actually possible to disconnect from branded consumerism.

The blog he’s running is really interesting. His view of the world seems to be considered and realistic (in spite of wanting to burn £1,000s worth of stuff).

Is better better?

Seth Godin talks about the difference between trying to be better and trying to be different: Seth’s Blog: In search of better

I’ve puzzled over this one for a bit, and the trouble I have is that better is always better. Wheras different can sometimes be worse. But I guess that’s where the skill comes in.

As a challenge to thought processes it’s definitely interesting.

Client asks: “Can you make this better”?
Reply: “No, but we can make it different…”

I’ll have to give it a try ;-)

Making Friends in 2006

So this is how people are making friends nowadays. This MySpace friend recruitment drive was spotted in a tunnel in Shoreditch on my way to work.

Also spotted this in the same tunnel, it’s becoming quite a little creative hotspot…