They reduced the price of the Appzapper application by 5 cents for every blog that linked to the site. Mac bloggers went nuts for it and the price went down to completely free. Sensibly it didn’t stay free forever; just for a limited period / number of downloads.
What’s so smart about this?
- The inbound links will last for a long time.
- You can pretty much guarantee that they’ll have an amazing Google ranking as a result.
- The people who will have got the free download will be bloggers (who are likely to talk about the product and their experience).
- Everybody wins.
- It cost them very little.