Original iPod announcement

1st gen iPod37 Signals pull out some highlights from the original iPod announcement thread at MacRumors. You can normally judge the reaction of Mac fanatics to Steve’s announcements by dipping your toes into these forums. This snapshot from 2001 show people’s reactions to the iPod.
My favourite:

I still can’t believe this! All this hype for something so ridiculous! Who cares about an MP3 player? I want something new! I want them to think differently! Why oh why would they do this?! It’s so wrong! It’s so stupid!

As 37 Signals so rightly point out, Apple really should just have listened to their consumers. What were they thinking?

Future Marketing Summit: Alex Bogusky

A video from the PSFK Future Marketing Summit: Alex Bogusky. I like this video. I like what Alex says, and I like the way that he says it. He talks a lot about brands needing to be more like people; interesting people, with points of view and attitudes.

I was up late and working, and it got me thinking…

What he says is super important for people who use personal channels (e.g. email, mobile, and web to a slightly lesser extent) to reach their audience. When you’re faced with an inbox full of messages, brands don’t just need to be more exciting and more anticipated then each other. Ther’re also competing with your real friends and colleagues.

This might sound far-fetched, but some brands actually do make the cut in my inbox. Some emails I get from companies are more amusing than a lot of the stuff I get sent from witty, intelligent friends. Because they’ve been crafted to entertain me; oh, and flog me things too.

As if by magic one such email just appeared, click to read this month’s Dreamhost newsletter

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