Virgin Radio have another one of their infuriating but brilliant ‘see how many artists you can spot‘ thingies. This time it’s moving video not just an image. Unfortunately I can’t keep up, it’s too quick for my puny brain. I’m a big fan though.
37 Signals pull out some highlights from the original iPod announcement thread at MacRumors. You can normally judge the reaction of Mac fanatics to Steve’s announcements by dipping your toes into these forums. This snapshot from 2001 show people’s reactions to the iPod.
I still canâ€™t believe this! All this hype for something so ridiculous! Who cares about an MP3 player? I want something new! I want them to think differently! Why oh why would they do this?! Itâ€™s so wrong! Itâ€™s so stupid!
As 37 Signals so rightly point out, Apple really should just have listened to their consumers. What were they thinking?
A video from the PSFK Future Marketing Summit: Alex Bogusky. I like this video. I like what Alex says, and I like the way that he says it. He talks a lot about brands needing to be more like people; interesting people, with points of view and attitudes.
I was up late and working, and it got me thinking…
What he says is super important for people who use personal channels (e.g. email, mobile, and web to a slightly lesser extent) to reach their audience. When you’re faced with an inbox full of messages, brands don’t just need to be more exciting and more anticipated then each other. Ther’re also competing with your real friends and colleagues.
This might sound far-fetched, but some brands actually do make the cut in my inbox. Some emails I get from companies are more amusing than a lot of the stuff I get sent from witty, intelligent friends. Because they’ve been crafted to entertain me; oh, and flog me things too.
Sony Ericsson are adding Blogger support and Google Search to their new phones – nice tie-up for all concerned I reckons. Scheduled for Q2 this year.
Some nice views of the new Sony Ericsson handsets on their Cebit 2006 site. My current favourite is the W950.