RSS what?

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According to a report from Marketing Sherpa:

Currently at least 75 million consumers and businesspeople in the USA and UK use RSS on a regular basis. However, depending on which study’s stats you believe, only 17-32% of RSS users actually know they’re using RSS.

I don’t find this at all hard to believe. I use RSS all the time, lots of people I know use RSS, but without knowing what RSS actually is or how it works. Before trying to write a definition of RSS I did about 10 minutes of fruitless searching, attempting to find a definition that you didn’t have to be a techie to understand. I couldn’t. I’m sure that there are simple definitions out there. But all the ones I found tended to stray off into scary things like XML definitions.

Having tried (and in most instances failed) to tell clients about RSS feeds the most useful description of RSS I’ve found is something like this:

“Using RSS you can make your website content very portable. It takes the most important information: titles, text, links and images. And makes it easy for you, or other people to display it in the way they choose. An RSS feed enables people to view your site content on their phone, on their computer, on other websites (MyYahoo, Google personal home page, etc.). It gives you extra distribution channels for your content with almost no extra effort.”

That’s the fundamentals (as I see them). Of course there’s loads more you can do with RSS, but as a basic description this sort of works for me. If my dummies definition misses lots of important things please let me know.

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