Funnily enough a second post about an AKQA piece of work in one day, they must be doing something right. And in this case they really are: Run London – RouteFinder. An extension of the undoubtedly great brand property Run London, this time a trendy mash-up with Google maps.
But this isn’t just a fashionable me-too, this is a really really smart utilisation of Google’s mapping API. It allows users to overlay and share their running routes. You can search for routes by postcode, type of terrain, whether it’s well lit at night and more.