Viral Promotion

Saw this on iamcal.com.

threadless are doing a secret sale – buy 3 or more shirts and enter the code ‘tenbucks87’ at the checkout and you’ll get them for $10 each. you have until feb 25th – tell everyone you know

A really nice example of a ‘viral’ promotion.

Nothing too clever, just a simple secret discount code at a well-liked and talked about online tshirt store. Why is it viral? Because people are telling each other about it. Easy.

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