Flipping the Funnel

Flipping the Funnel (ebook) – as ususal Seth writes in a way that makes you think, “duh, of course, who didn’t know that”, but then you realise that you didn’t, and he’s just implanted something new and brilliant in your brain.

A really straightforwardly written ebook about how tools like del.icio.us and flickr can be used to give your company’s fans a voice that can have a really unique kind of cut through. Read it or weep.

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