A really interesting look at the legenary Mac 1984 launch advert. I knew bits and pieces of the story, but not some of the finer points. And it doesn’t get much finer than (of the boardmembers it says):
“The others just looked at each other, dazed expressions on their faces…Most of them felt it was the worst commercial they had ever seen. Not a single outside board member liked it.”
It’s always good to remember that the opinions of a few are often not representative of the many…
Oh my word. The world has come to this: PodDater.com
it’s like one of those late night TV dating shows. But you get to choose whose profiles you see, in your own time, on your iPod. Now where did I put that clip of Cheryl… “I’m 24 and into pubbin’ and clubbin’”… Dreams are made of that!
Business 2.0 – The Flickrization of Yahoo. It’s a long article, but makes for interesting reading about how social software is begining to spill over into many aspects of Yahoo!s business.
One point that they make that particuarly resonated with me is the difference between Yahoo! and Google. I’ve always felt that Yahoo! is more ‘human’ than Google – probably because in the good old days Yahoo! was structured around directories, picked by human editors. And now, if you start adding human tags to search (as Yahoo! MyWeb v2.0 does) – it goes back to becoming a much more human window onto search. Yaaaaaaaaaahoo!
Levi’s Antidote is, in its own words:
“…a living, growing snapshot of what people are thinking and doing across Europe.”
Now, as the guys at SMLXL so rightly point out, this is theoretically a great idea. A campaign that supports creativity, gets people involved and says all the right stuff about Levi’s. BUT, to my mind it gets lots of things wrong…
Google Analytics – Google offers free web stats through its new service. Based on the popular Urchin software this is a great way for site owners to get detailed site analytics (for free!). I still like my simple to read Mint stats too though.
Who knows? Get Google Analytics installed and you might meet someone like Kief.
I was checking out a BoingBoing post on LED puzzle blocks which look pretty awesome in themselves. But there’s a footnote that links to a Sony project called BlockJam which just blew me away. (Check the video of the prototype).
It’s a musical hardware interface made up of LED blocks that can be joined together to create musical structures.
Intersting instalations by Rafael Lozano-Hemmer. I’m always interested in public space instalations – this guy’s latest project in the East Midlands looks to be really impressive. For a start he claims to be using the world’s most powerful projector which is always going to be exciting! Residents of Derby, Leicester, Lincoln, Northampton and Nottingham watch out!
Some of his other work is really nice too.
So, ITV are buying Friends Reunited. Well, I suppose MySpace had already gone… (see previous rambling)
But I’m not sure about the value of Friends Reunited – sure it’s got a big database, but just from a personal perspective it really feels as if it’s a dead community. I’m guessing that the interactions of visitors are limited and the frequency of visits is tiny.
I’ll be watching to see what they do with interest…
Whilst checking my lovely new easy-to-read stats package ‘Mint’, I noticed that an old friend and colleague had linked to me. A click later and hey-presto Kief Morris is alive and well. And he’s even said a nice thing or two about me and my wee blog! (But Kief, sorry mate, I ain’t no Design Director. Take a look around, does this site look like it’s been properly designed!) ;)
Thank you stats, thank you links, and thank goodness there’s only a few people visiting the site or I might never have spotted Kief passing through.
Sony Bouncy Balls TV advert. For me this is one of the greatest ads of recent times. Not only is it a thing of great beauty. It’s executed brilliantly. It demonstrates, in a way that everyone can understand, the key product benefit. Oh, and a lovely soundtrack too. [As an aside Veneer by Jose Gonzales is one of my favourite albums of the year so far].
But that’s only half the story…
The other side of what makes this ad so brilliant is the fact that so many people knew about the ad even before it had been edited. The use of Flickr to create buzz around the event of dropping the balls. The releasing of the ‘making of’ documentary before the advert itself.
Very very smart. My hat is off.