ConQwest

bighorn_overhead_2I’m doing a talk at the Mobile Marketing conference next week. And in my researching of interesting mobile marketing ideas came across this amazing promotion for Qwest in the US.

It’s a city-wide treasure hunt using semacodes
– nothing particularly innovative there – we’ve pitched mobile treasure hunts lots of times (and quite honestly never been 100% sure of the idea).

But…

Make it a big contest between ‘schools’, and throw in some huge big inflatable creatures and hey presto! You’ve got a winner.

Even if the participation rates are tiny. Who could fail to notice groups of people running round a city with 20 foot high animals, and subsequently have conversations about it. Nice!

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