ConQwest

bighorn_overhead_2I’m doing a talk at the Mobile Marketing conference next week. And in my researching of interesting mobile marketing ideas came across this amazing promotion for Qwest in the US.

It’s a city-wide treasure hunt using semacodes
- nothing particularly innovative there – we’ve pitched mobile treasure hunts lots of times (and quite honestly never been 100% sure of the idea).

But…

Make it a big contest between ‘schools’, and throw in some huge big inflatable creatures and hey presto! You’ve got a winner.

Even if the participation rates are tiny. Who could fail to notice groups of people running round a city with 20 foot high animals, and subsequently have conversations about it. Nice!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>