ITV Buying Friends Reunited

So, ITV are buying Friends Reunited. Well, I suppose MySpace had already gone… (see previous rambling)

But I’m not sure about the value of Friends Reunited – sure it’s got a big database, but just from a personal perspective it really feels as if it’s a dead community. I’m guessing that the interactions of visitors are limited and the frequency of visits is tiny.

I’ll be watching to see what they do with interest…

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