From Cult Of Mac Blog – iPod Nanos on Tokyo Metro – This is a great (if a little expensive) promotion. Having said that, this is one of those ads that creates so much residual ‘buzz’ around it that the initial investment is totally worth it. I’ve just finished the excellent book Buzzmarketing: Getting People to Talk About Your Stuff. Hence I’m temporarily obsessed with ‘buzz’. I’ll write a review of the book soon. In the meantime, have a look at the Buzzmarketing.com site.
I’m especially loving the use of photo message QR codes on the back of the dummy Nanos (in case you don’t know these are like barcodes that you photograph with your mobile – all the rage in Japan apparantly).